ABOUT
STORY
[By Founder & CEO, Erin Bradley]
ZYIA's story began on a snowy, moonlit hike. I was in good company, surrounded by women, all pushing ourselves out of our comfort zones and further up the trail. Our awkward snowshoes crunched along, creating a soft background to the soundtrack of our laughter and words of encouragement.
At one point, finding myself at the back of the group, I looked up to see the moon shining brightly over this amazing group of ladies. All were actively helping to lift one another physically and mentally.
I stopped in my tracks, touched by the beauty of the experience as much as by the play of moonlight on snow.
The feeling of empowerment I took from that experience stayed with me. I wanted to find a way to create more opportunities for women to come together—to uplift and support one other.
Six months later, when my husband, Jeremiah, and I were considering starting a business together, this experience gave us our inspiration. We both try to support companies that value community, and we agreed our new company should do the same. Add Jeremiah's knowledge and business expertise to my love of people and fashion, and it's easy to see how we arrived at the idea of offering high-quality activewear. And not just quality activewear, but a line and a company designed around empowerment, community, and self-improvement.
We talked about my inspiration during that moonlit hike and turned my impressions into the four pillars at ZYIA’s foundation: Light, Activity, Community, and Uplift. Even the beauty of that moon, the symbol that sparked it all, now serves as our logo.
ZYIA offers many ways to enhance your life. If nothing else, I hope it adds light to your journey.
MISSION
ZYIA is an active lifestyle brand. We are a culture that believes in embracing health, wellness, and activity. Our mission is to inspire and uplift by making activity a fun and essential part of life.
PILLARS
ZYIA is defined by four pillars that make up the brand and culture:
Light ≫ something that makes vision possible
Activity ≫ the quality or state of being active
Community ≫ (a) a unified body of individual; (b) common character, likeness community of interests; (c) social activity, fellowship
Uplift ≫ (a) to hold up or serve as a foundation or prop for; (b) to lift up, elevate
COMMUNITY
ZYIA is built from a community of women empowering women. We are independent representatives of ZYIA Active, which means each brand ambassador gets to build a unique business however best suites their lifestyle.
At the core, ZYIA believes working for your goals should be fun and hugely rewarding. As a rep, you get all the perks of a successful job without having to clock in or report to a boss. You are a business owner and part of the ZYIA story and family. You get to choose who you work with and when you work - while wearing fashionable, high quality activewear and fitness apparel.
PRODUCT
Quality ≫ ZYIA Active is known for our premium fabrics ideal for high performance activity. Most materials are a compressive, 4-way stretch fabric that blends form, fit and style. Our fabrics are breathable and wick sweat - keeping you dry during even your toughest workouts. ZYIA Active leggings are sweat proof, squat proof and overall perfection - the best I have ever worn.
Fit ≫ There is no line, hem, or style that hasn't been strategically thought out and placed. Our hi-waisted leggings smooth your waistline and legs for a flattering and slimming fit - without rolling or stretching out. Our material adapts and moves with you in the best way. Our pieces are designed to keep you feeling uplifted and motivated.
Current ≫ ZYIA is one of kind in the activewear market. The company launches new products every week—which means the line is always staying current and updated with new pieces. You get to have unique clothes for when you’re at the gym and also for your normal daily activities.
SUCCESS
“A big part of why we created ZYIA is that we wanted to create something that would get women out there together to become healthier, more active and to feel more purpose in life.”
- Erin Bradley | Founder & CEO
“Ever since I can remember my dad instilled in me a life of being active and being healthy. Even today, many of my most cherished childhood memories are of the two of us doing something active together.”
- Brenda Bradley | Co-Founder & Designer
“Joining ZYIA right now is like striking gold.”
- Zach Bradley | President